Innovative Leadership: Balancing Function and Aesthetics
Here is the translation:
👋 Meet Helene Dalheim Sand – Creative Leader, Expo DesignHelene always starts the creative process with insight: understanding the customer's needs, target group, and goal setting before developing concepts that balance function, aesthetics, and identity. She believes in creating clean and inviting stands, but is not afraid to use playful elements such as colors, shapes, or products that stand out. In an exhibition world characterized by strict frameworks, it is precisely these visual surprises that give energy and make stands memorable.
Right now, Helene is working with SEG/SPG Barcelona 2026, where we have the pleasure of following our customers for the fourth year in a row. This continuity provides deep understanding of both brands and people, and makes it possible to develop recognizable concepts that last. To companies considering participating in the exhibition, she encourages you to make 2026 your debut year - we at Compass Fairs will take care of the entire process from idea to finished stand, so you can meet up with a complete and professional result.
